team: growth (merchant acquisition)
why this role exists
polopan only becomes valuable if the right brands know we exist.
great products rarely fail because they’re impossible to build.
they fail because not enough people ever hear about them.
this role exists to make sure every fashion brand that could genuinely benefit from polopan eventually hears from us — thoughtfully, respectfully, and at the right time.
we don’t believe in spam.
we believe in relevance, persistence, and earning attention.
what you’ll be responsible for
1. finding the right brands
build and maintain high-quality lists of Shopify fashion brands
identify founders, ecommerce managers, and growth teams worth reaching out to
research brands before contacting them
prioritize quality over quantity
2. starting conversations
write thoughtful outbound emails and LinkedIn messages
follow up consistently without becoming noise
experiment with different messaging, positioning, and outreach strategies
book qualified conversations for the partnerships team and founders
3. improving the acquisition engine
measure what gets replies—not just what gets sent
identify where merchants drop off in the outreach process
improve targeting, messaging, sequencing, and follow-ups over time
build repeatable systems instead of repeating manual work
4. becoming an expert on the ecosystem
understand Shopify
follow new D2C fashion brands as they emerge
track agencies, accelerators, investors, and commerce partners
help us discover opportunities before everyone else does
what we care about (more than activity)
we don’t measure this role by:
emails sent
LinkedIn requests accepted
hours spent prospecting
we measure it by:
how many meaningful conversations begin
how many great brands enter our pipeline
how much the quality of outreach improves over time
how often merchants reply with “this actually feels relevant”
sometimes ambitious outreach goals will exist—not to maximize volume, but to encourage experimentation and learning.
what we’re looking for
you’ll likely resonate if you:
enjoy talking to founders
are curious about how ecommerce businesses grow
notice patterns in what people respond to
care about writing messages people actually want to read
prefer building systems over doing repetitive work forever
are comfortable hearing “no” without taking it personally
experience that helps (not all required):
cold email or outbound sales
lead generation or prospecting
Shopify or ecommerce experience
working with CRMs and outreach tools
strong written communication
basic spreadsheet and research skills
you don’t need years of sales experience.
we care more about curiosity, consistency, and the willingness to improve every week.
what this role is not
not telemarketing
not high-pressure sales
not buying lead lists and blasting thousands of generic emails
not measuring success by activity alone
this is a foundational growth role.
the systems you build today will become the foundation of how polopan acquires merchants tomorrow.
how success looks (first 90 days)
a predictable pipeline of qualified Shopify fashion brands exists
our outreach messaging continuously improves through experimentation
high-quality meetings are consistently booked
the founder spends less time prospecting and more time building relationships
our outbound process becomes documented, repeatable, and scalable
final note
we’re building this company deliberately.
we believe the best outreach doesn’t feel like outreach – it feels like someone genuinely understood your business.
if you enjoy connecting with founders, love understanding how companies grow, and want to build the acquisition engine for a category-defining fashion platform from day one, we’d love to talk.